Merino Wool Base Layers

winter ain't over yet...

The groundhog may have predicted an early spring, but in many parts of the country we still have plenty of winter left to enjoy. It’s time to bundle up and head outside. From ski touring to trail running, choosing the right layers could mean the difference between one more lap and heading in early. And […]

Best Cushioned Socks

a quick shopping guide

For those of you who enjoy Merino wool socks year ’round, you probably have favorites already, but when you’re gift giving you may be choosing socks by activity…sometimes for an activity you don’t spend time doing. So here is a little help giving the gift of winter socks this holiday season. One question we hear a […]

Marlene Flores Wins in SmartWool Socks

The North Face Endurance Challenge Santiago, Chile

We want to give a big shout out to Marlene Flores who won the women’s category of the North Face Endurance Challenge 100 in Chile. Starting near 700 meters (2300 feet) and ascending to nearly 2,200 meters (7200 feet), the course was chock full of challenging terrain and demanding weather conditions; the prefect proving ground […]

Meet SmartWool Fan Field Tester Kendra Geoffredo

Traveling the World for Ironman Events and Philanthropic Work

The word I keep coming back to is choice. I volunteered as a Peace Corps volunteer (Nepal 2003 and Ecuador 2005-2007). It was through the experience of living and working in poor, rural communities that I began to grasp the concept of choice. I began to see that completely by virtue of where I was born, […]

The Performance Power of Wool

Darcy Piceu's Hardrock 100 PR

Big shout-out to friend and SmartWool Athlete Darcy Piceu for her recent mention in the October issue of Trail Runner Magazine. Darcy is no stranger to suffering and pushing beyond her comfort zone. Most notably, she was the 5th woman to cross the finish line at this year’s UTMB and is a three-time champion (2012-2014) […]

Made for Mileage

Darcy Piceu and the 2015 Hard Rock 100

Since 1994, SmartWool PhD running socks have been trail-tough and ready for adventure. Don’t take our word for it, though. Just ask 2015 HardRock 100 runner Darcy Piceu, she’s worn SmartWool socks in the toughest conditions. The HardRock 100 is a 100.5 mile loop starting and finishing in Silverton, CO. Here are some of the […]

2015 Hardrock Hundred Endurance Run

SmartWool: the Official Clothing and Sock

Photo credit: Matt Alberts

It’s an exciting week for ultra running in Colorado. The 23rd running of the Hardrock 100 starts on Friday, July 10th in Silverton, CO and this year we’ve partnered as the lead clothing and sock partner of this iconic ultrarunning event.  We’re also cheering on SmartWool Athlete Darcy Piceu as she aims for an unprecedented […]

Meet the Team

Announcing the SmartWool Run Athletes

Summer trail running season is in full swing and we’re excited to announce the SmartWool Athlete roster, made up of some of the boldest runners in the sport.   Meet the Team: An ultrarunning legend, Darcy Piceu is a three-time champion of the grueling Hardrock 100 in San Juan Mountains of southern Colorado. Piceu is also a […]

PhD® Run Short

Elevation Outdoors Magazine Peak Gear Award Winner

Elevation Outdoors Magazine recently selected the SmartWool PhD Run Short in their Peak Gear Awards. How was the best gear of summer determined? Elevation Outdoors polled the stable of hikers, scramblers, climbers, paddlers, bikers, runners and outdoor freaks who contribute to Elevation Outdoors, asked them what was the best gear you used over the past year? What […]

Kiwi Tracks

Running through New Zealand with Jason Schlarb

SmartWool Athlete Jason Schlarb recently travelled across the globe to document two of our favorite things: running and New Zealand. New Zealand holds a special place in our hearts as a source of our Merino wool. Sheep raised on multi-generational family farms provide the amazing fiber that makes what we do possible. Check out the trailer […]