Love at First Layer

women's 2016 spring preview

You never know exactly what the weather has in store. Cool spring mornings stretch into sun-soaked afternoons, and that surprise rainstorm definitely wasn’t on the radar when you left. That’s why our women’s performance apparel works as a system so your body can run efficiently over the long haul. They’re highly breathable pieces that perfectly […]

In Good Company

Fast Company Names Vail Resorts Among World's 50 Most Innovative Companies

We’d like to give a big shout out to one of the great companies we’re fortunate enough to partner with, Vail Resorts. Vail has recently been named one of the world’s 50 Most Innovative Companies for 2016 by Fast Company.  Vail has been awarded for embodying “the best in nimble business and impactful innovation” according to […]

SmartWool & Charley Harper Spring Collaboration

The Iconic Designs of Charley Harper in a New Collection of Merino Socks

During the fall and winter of 2015 we launched an amazing collaboration with artist Charley Harper, whose images and prints are wonderful, unique and instantly recognizable. Both the SmartWool community and fans of Charley Harper were taken with both the designs and the collaboration. From Merino wool baby booties to hats and (of course) socks, […]

Best Stocking Stuffers

you've still got time!

We’re in the home stretch people, Christmas is 14 days away. If you’re still looking for last minute gifts or the perfect stocking stuffer – here are a few suggestions. Stocking caps (or toques for our Canadian friends) are high on everyone’s list during the holiday season. The Reversible Slouch Beanie provides some serious warmth […]

Counting Down…

avoid holiday crunch-time

Not to freak you out or anything, but if you haven’t looked at the calendar…well, the clock is ticking. We’re right in the middle of holiday shopping time. In the event you’ve got some hard-to-buy-for folks on your list, one (or more) of these gift ideas will help. If you decide to get a little […]

Chasing Elk

Corbet 120

These days, it seems we all lead busy lives. The holidays are upon us now, but before you know it, they’ll be a happy memory as we roll into the first of the year. We’ll ski, ride, snowshoe, then we’ll realize the days have gotten longer. We’ll start to get in some time on the […]

Traveling with Kalen Thorien

...we but half express ourselves

SmartWool athlete and adventure traveler Kalen Thorien recently hit the road with her beloved Land Cruiser and camper in search of something more. Her adventure begins here…   “There is a time in every man’s education when he arrives at the conviction that envy is ignorance; that imitation is suicide; that he must take himself […]

Cleaning up the River Wild

SmartWool Service Day

Giving back to our community is in our DNA here at SmartWool. That’s why, twice a year, we shut down the office and head out into the community to lend a hand. This year, we partnered with American Rivers to help clean up our local river, the Yampa. One of the last remaining wild rivers […]


Part 1: Elevate your site with a camp cocktail

Camping season is still going strong, and we couldn’t be happier. Beers after a hike are a pretty standard drink, but the flexibility of car camping opens up so many more options than just your average ale. So if you’re ready to experiment a little and elevate your camp experience, give a few of these […]

The Event Planner

Q&A with Jess Feinerman

As our Sales Events Manager, Jess Feinerman knows what it takes to make a great event: lots of planning, the right group of people, food and drinks and maybe a party after all the hard work to cut loose a little. We checked in with Jess to see what else she’s up to – when […]