Love at First Layer

women's 2016 spring preview

You never know exactly what the weather has in store. Cool spring mornings stretch into sun-soaked afternoons, and that surprise rainstorm definitely wasn’t on the radar when you left. That’s why our women’s performance apparel works as a system so your body can run efficiently over the long haul. They’re highly breathable pieces that perfectly […]

Product Sneak Peek:

New PhD® Socks with Indestructawool™ Technology

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The newest generation of PhD® socks has arrived! We’re very excited to introduce the collection featuring patent-pending Indestructawool™ technology.  These PhD® Outdoor socks are the culmination of years of sock science, field testing and technical machine testing to make sure they are the most comfortable, most durable Merino socks available. So what does all this […]

SmartWool & Charley Harper Spring Collaboration

The Iconic Designs of Charley Harper in a New Collection of Merino Socks

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During the fall and winter of 2015 we launched an amazing collaboration with artist Charley Harper, whose images and prints are wonderful, unique and instantly recognizable. Both the SmartWool community and fans of Charley Harper were taken with both the designs and the collaboration. From Merino wool baby booties to hats and (of course) socks, […]

Merino Wool Base Layers

winter ain't over yet...

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The groundhog may have predicted an early spring, but in many parts of the country we still have plenty of winter left to enjoy. It’s time to bundle up and head outside. From ski touring to trail running, choosing the right layers could mean the difference between one more lap and heading in early. And […]

Best Cushioned Socks

a quick shopping guide

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For those of you who enjoy Merino wool socks year ’round, you probably have favorites already, but when you’re gift giving you may be choosing socks by activity…sometimes for an activity you don’t spend time doing. So here is a little help giving the gift of winter socks this holiday season. One question we hear a […]

Best Everyday Socks

bring your passion for the outdoors with you every day

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No doubt SmartWool socks are a favorite for outdoor activities. Merino wool and active outside endeavors are a match made in toasty footed heaven. As recently pointed out in The New York Times, SmartWool socks are plenty useful for inside too. Here’s a short list of our best everyday socks. The best everyday sock for […]

Best Stocking Stuffers

you've still got time!

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We’re in the home stretch people, Christmas is 14 days away. If you’re still looking for last minute gifts or the perfect stocking stuffer – here are a few suggestions. Stocking caps (or toques for our Canadian friends) are high on everyone’s list during the holiday season. The Reversible Slouch Beanie provides some serious warmth […]

Counting Down…

avoid holiday crunch-time

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Not to freak you out or anything, but if you haven’t looked at the calendar…well, the clock is ticking. We’re right in the middle of holiday shopping time. In the event you’ve got some hard-to-buy-for folks on your list, one (or more) of these gift ideas will help. If you decide to get a little […]

Chasing Elk

Corbet 120

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These days, it seems we all lead busy lives. The holidays are upon us now, but before you know it, they’ll be a happy memory as we roll into the first of the year. We’ll ski, ride, snowshoe, then we’ll realize the days have gotten longer. We’ll start to get in some time on the […]

The Art of Giving

From the SmartWool Charley Harper Collection

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With the holidays just around the corner, gifting is always on the mind. This season we have a brand new line of Charley Harper gifts that mix comfortable performance with fresh, artistic style. Here’s the scoop on the new collection: Charley Harper was an American original with a passion for the outdoors. His use of […]