Love at First Layer

women's 2016 spring preview

You never know exactly what the weather has in store. Cool spring mornings stretch into sun-soaked afternoons, and that surprise rainstorm definitely wasn’t on the radar when you left. That’s why our women’s performance apparel works as a system so your body can run efficiently over the long haul. They’re highly breathable pieces that perfectly […]

In Good Company

Fast Company Names Vail Resorts Among World's 50 Most Innovative Companies

We’d like to give a big shout out to one of the great companies we’re fortunate enough to partner with, Vail Resorts. Vail has recently been named one of the world’s 50 Most Innovative Companies for 2016 by Fast Company.  Vail has been awarded for embodying “the best in nimble business and impactful innovation” according to […]

Meet the Award-Winning PhD® Outdoor Mountaineer Sock

New Product Sneak Peak

Alpinist Conrad Anker discusses what makes the perfect mountaineering sock with fellow SmartWool athletes and product managers. Photo © Pashley.   We teamed up with SmartWool Athete and iconic Alpinist Conrad Anker to develop and test our newest sock, the PhD® Outdoor Mountaineer. We are so stoked and honored that the work has been recognized […]

The Art of Giving

From the SmartWool Charley Harper Collection

With the holidays just around the corner, gifting is always on the mind. This season we have a brand new line of Charley Harper gifts that mix comfortable performance with fresh, artistic style. Here’s the scoop on the new collection: Charley Harper was an American original with a passion for the outdoors. His use of […]

Meet SmartWool Fan Field Tester Kendra Geoffredo

Traveling the World for Ironman Events and Philanthropic Work

The word I keep coming back to is choice. I volunteered as a Peace Corps volunteer (Nepal 2003 and Ecuador 2005-2007). It was through the experience of living and working in poor, rural communities that I began to grasp the concept of choice. I began to see that completely by virtue of where I was born, […]

Cleaning up the River Wild

SmartWool Service Day

Giving back to our community is in our DNA here at SmartWool. That’s why, twice a year, we shut down the office and head out into the community to lend a hand. This year, we partnered with American Rivers to help clean up our local river, the Yampa. One of the last remaining wild rivers […]

Meet the New Fall Line

Fall 2015 product has arrived at

Fall 2015 has arrived! Fall is just around the corner and we couldn’t be happier because that means new Fall 2015 product has landed on our website! Beautiful new sweaters and ponchos. Fresh, patterned baselayers and underwear. Socks for every activity and look you can imagine. They’re all here on the new and fantastic […]

The Event Planner

Q&A with Jess Feinerman

As our Sales Events Manager, Jess Feinerman knows what it takes to make a great event: lots of planning, the right group of people, food and drinks and maybe a party after all the hard work to cut loose a little. We checked in with Jess to see what else she’s up to – when […]

Long-Distance Commute

The 9th Annual Ride to OR

Last week, 80-some SmartWool employees, reps and friends took to the streets and human-powered our way to Salt Lake City, Utah. Nine years ago, thinking there must be a better way to commute to the annual Summer Outdoor Retailer trade show, we decided to pedal our way there and invited some friends along for the […]

5 Things to Try on Your Next Hike

Every July, my girlfriends and I make an annual trek to our favorite local hike, The Zirkel Circle. It’s about a 12-mile loop with two spectacular lakes to stop for a lunch break and snap a group selfie or two. There are ample creek crossings, steep rocky switchbacks, and plenty of breathtaking views. Contrary to […]