Merino Wool Base Layers

winter ain't over yet...

The groundhog may have predicted an early spring, but in many parts of the country we still have plenty of winter left to enjoy. It’s time to bundle up and head outside. From ski touring to trail running, choosing the right layers could mean the difference between one more lap and heading in early. And […]

Best Cushioned Socks

a quick shopping guide

For those of you who enjoy Merino wool socks year ’round, you probably have favorites already, but when you’re gift giving you may be choosing socks by activity…sometimes for an activity you don’t spend time doing. So here is a little help giving the gift of winter socks this holiday season. One question we hear a […]

Meet SmartWool Fan Field Tester Kendra Geoffredo

Traveling the World for Ironman Events and Philanthropic Work

The word I keep coming back to is choice. I volunteered as a Peace Corps volunteer (Nepal 2003 and Ecuador 2005-2007). It was through the experience of living and working in poor, rural communities that I began to grasp the concept of choice. I began to see that completely by virtue of where I was born, […]

Long-Distance Commute

The 9th Annual Ride to OR

Last week, 80-some SmartWool employees, reps and friends took to the streets and human-powered our way to Salt Lake City, Utah. Nine years ago, thinking there must be a better way to commute to the annual Summer Outdoor Retailer trade show, we decided to pedal our way there and invited some friends along for the […]

Ditching the Drive

Making the most of the daily commute

Here at SmartWool, we take alternative commuting pretty seriously. We offer sweet perks like $20 Tuesday, random free burrito days and even a grand prize ski trip drawing for some steadfast commuters. All you have to do is make it up to the top of the hill into the office. In honor of National Bike […]

SmartWool Saddles Up

Annual SmartWool Ride to Salt Lake City for Outdoor Retailer

Four days, 400 miles, 22,000 feet of climbing, and 1400 GU packets, that’s one way of looking at the #ridetoOR. This year 67 SmartWool employees, retailers, and friends hopped on their road bikes and peddled from Steamboat Springs CO, to Salt Lake City, UT, for the Outdoor Retailer Summer Trade Show. Eight years ago the […]