Meet the Award-Winning PhD® Outdoor Mountaineer Sock

New Product Sneak Peak

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Alpinist Conrad Anker discusses what makes the perfect mountaineering sock with fellow SmartWool athletes and product managers. Photo © Pashley.   We teamed up with SmartWool Athete and iconic Alpinist Conrad Anker to develop and test our newest sock, the PhD® Outdoor Mountaineer. We are so stoked and honored that the work has been recognized […]

Traveling with Kalen Thorien

...we but half express ourselves

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SmartWool athlete and adventure traveler Kalen Thorien recently hit the road with her beloved Land Cruiser and camper in search of something more. Her adventure begins here…   “There is a time in every man’s education when he arrives at the conviction that envy is ignorance; that imitation is suicide; that he must take himself […]

Marlene Flores Wins in SmartWool Socks

The North Face Endurance Challenge Santiago, Chile

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We want to give a big shout out to Marlene Flores who won the women’s category of the North Face Endurance Challenge 100 in Chile. Starting near 700 meters (2300 feet) and ascending to nearly 2,200 meters (7200 feet), the course was chock full of challenging terrain and demanding weather conditions; the prefect proving ground […]

Meet SmartWool Fan Field Tester Kendra Geoffredo

Traveling the World for Ironman Events and Philanthropic Work

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The word I keep coming back to is choice. I volunteered as a Peace Corps volunteer (Nepal 2003 and Ecuador 2005-2007). It was through the experience of living and working in poor, rural communities that I began to grasp the concept of choice. I began to see that completely by virtue of where I was born, […]

Pro Tips: The ABCs of Layering

Layer up to stay out longer

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When it comes to cold weather and layering, finding the right balance can be a tricky, especially in unpredictable conditions. But when done correctly, it’s easy to approach a minimalist system that’s still warm and functional. Late season in the mountains can deal you some interesting hands. One minute it will be sunny and the next, […]

iF3 Movie Awards 2015

Angel Collinson Wins Best Female Freeride Performance

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Congratulations to SmartWool Athlete Angel Collinson for her recent award at the Freeski Film Festival (iF3) in Montreal. Last year Collinson won Best Female Performance at the Powder Awards for her opening segment in the Teton Gravity Research (TGR) film “Almost Ablaze”. This year she closes the new TGR film “Paradise Waits” with her aggressive, […]

The Performance Power of Wool

Darcy Piceu's Hardrock 100 PR

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Big shout-out to friend and SmartWool Athlete Darcy Piceu for her recent mention in the October issue of Trail Runner Magazine. Darcy is no stranger to suffering and pushing beyond her comfort zone. Most notably, she was the 5th woman to cross the finish line at this year’s UTMB and is a three-time champion (2012-2014) […]

Made for Mileage

Darcy Piceu and the 2015 Hard Rock 100

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Since 1994, SmartWool PhD running socks have been trail-tough and ready for adventure. Don’t take our word for it, though. Just ask 2015 HardRock 100 runner Darcy Piceu, she’s worn SmartWool socks in the toughest conditions. The HardRock 100 is a 100.5 mile loop starting and finishing in Silverton, CO. Here are some of the […]

Utah by Dirt: The Lure of the Wild River

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SmartWool Athlete Kalen Thorien lives for adventure. In Utah by Dirt, she joins three friends to find as much Utah adventure as possible accessed by dirt roads. This is an excerpt from their story on The Adventurists blog. All photos by Max Lowe Facebook: Max Lowe Media Instagram: @max.lowe Utah by Dirt: The Lure of […]

Meet the Team

Announcing the SmartWool Run Athletes

In addition to being the best performing run shirt I’ve ever worn, I can wear these shirts two or three times longer than other run tops because of the odor resistant qualities of Merino.

Summer trail running season is in full swing and we’re excited to announce the SmartWool Athlete roster, made up of some of the boldest runners in the sport.   Meet the Team: An ultrarunning legend, Darcy Piceu is a three-time champion of the grueling Hardrock 100 in San Juan Mountains of southern Colorado. Piceu is also a […]